The Selling Process

With Laura as your Guide...

Inclusive Seller Experience, YOUR way. With results from Start to SOLD

When you decide to sell a home with Laura, YOUR experience matters. This process is all about YOU and although Laura is there to navigate you through it the entire time, it is YOU who are in the driver's seat. Below is Laura's process, but nothing is set in stone and anything that doesn't feel right can be modified or changed to suit your specific situation. Laura offers various service packages to suit your budget and your needs.


Signing Phase

  • First Contact: this may be a phone call, email, zoom chat or an in person connection
  • Initial Meeting: this is to determine if you and Laura wish to work together. If it's not a good match, Laura can refer another colleague who might be
  • If you both decide to work together, you will sign an Exclusive Listing Contract to get the ball rolling. This document allows Laura to advise you, put the 'Coming Soon' sign up when you get to that stage, and start marketing your home while it is being prepared for MLS
  • Laura will ask you to complete some "Get to Know You" questionnaires, so she has a clear understanding of your expectations as well as some fun info that will help her make your experience even better.
  • Home Seller Checklist: this is a booklet (printed or digital) that clarifies some of the details of your home like: exclusions, inclusions, recent improvements, upgrades, repairs, hidden features, etc.
  • Laura will ask you about your expectations, discuss service packages that best suit YOUR objectives and budget. Laura will outline her preferred process of  listing and marketing your home for sale, however, this sale is about YOU and the processes must align to your unique situation.
  • Laura will then send you samples of all paperwork you will be signing on Offer Day. There can be many offers on the table and the process can move quickly. Knowing what you are signing beforehand will allow you to focus on the details of each offer when the time comes. Laura can explain them and answer any questions that you have.

Preparation Phase The preparation phase is dependant on your service package and what elements of your listing need to be coordinated.

  •  If selected, Laura will book your services to align with your proposed MLS launch date.
        Services may include: Cleaner, Window Cleaner, Stager, Painting, Repairs, Home Inspector, Landscaping, etc.
        Staging Consultation, at a time convenient for you, will include:  
  1. Meet with Laura and the Stager to discuss the process
  2. Stager recommends what furniture to remove, store or change
  3. Stager recommends optimal paint colours (if necessary) to coordinate with existing decor and proposed staging items.

  • After discussing design objectives with the Stager, Laura will send you a Custom Listing Plan with suggestions and dates of applicable services:
  1. Pack, Purge, Repair & Prepare
  2. Scheduled Listing Launch Date
  3. Scheduled Exterior Photography & Drone. Drone is only permitted in approved fly zones. No-fly zones will receive aerial photos only.
  4. Scheduled Staging Day (if applicable)
  5. Scheduled Cleaning (if applicable)
  6. Scheduled Window Washing (if applicable)
  7. Scheduled Interior Photography
  8. Scheduled Home Inspector (if applicable)


  • Exterior Photo Day
  • Coming Soon sign goes up
  • Lock Box goes on
  • Paid, Targeted Ads begin
  • Pre-List Home Inspection Day (if applicable)
  • Staging Day + Cleaning + Window Washing (if applicable)
  • Interior Photography & Video Day
  • Sign MLS Listing, Data Sheet, Disclosures, Directions, and Schedule(s)

Listing Phase

  • Listing Launch Day: this is the day that Buyers and their agents will begin coming to look at your home during scheduled, confirmed showing appointments
  • Showing Period: If holding offers, the duration is usually 6 days. It is much less stressful if you can arrange to not be home during this time
  • Offer Day: occurs on a specific day, if holding of offers, is determined with signed direction. If no direction is given, offers can be anytime.
  1. Review all offers
  2. Accept Offer that has best price and terms from qualified buyer
  • Buyer delivers deposit to Sutton Group - Heritage Realty Inc., Brokerage Trust Account within 24 hours of accepting an offer, whether firm or conditional
  • If Conditional Buyer will provide a Notice of Fulfillment, prior to condition expiry,  to satisfy conditions and the deal is then FIRM
  • SOLD sign goes up + 
  • Photo of YOU in front of the sign for the memory book

Closing Phase

  • Select and contact a Lawyer who will be closing the transaction. Share details of who you are working with with Laura. All transaction paperwork will be sent to them on your behalf through Sutton Group.
  • Receive an invitation to MOVESNAP via email. This is an exclusive concierge service Laura provides her clients. It can help you create a moving plan, assist with utility transfers, address change, etc.
  • Refer to Laura's "You SOLD Your House, Now What?" guide for ideas, advice, tips to help you from acceptance to your moving day
  • Leave Laura an honest (5 Star) awesome review on Google, Rate-My-Agent, or Facebook
  • Schedule an appointment with your Lawyer to sign all of the closing documents the week of closing
  • Deliver or leave key to front door with the Lawyer or in the Lockbox. Leave all other keys (please get them back from family) on the kitchen counter.
  • Finish packing and get ready to move!

Once you are a client of Laura's, she makes herself available to you with an open door policy to call, text or email any time you have a question, concern or need a referral. Her aim is to keep your experience positive, even long after the sale!

Get In Touch

Laura McBride

Mobile: (416) 579-0931

Phone: (905) 619-9500


Office Info

Sutton Group-Heritage Realty Inc.

300 Clements Rd. W  Ajax,  ON  L1S 3C6  

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