The Selling Process

Listing Your Home with Laura

Inclusive Seller Experience with results from Start to SOLD

When you decide to sell a home with Laura, YOUR experience matters. This process is all about YOU and although Laura is there to navigate you through it the entire time, it is YOU who are in the driver's seat. Below is Laura's process, but nothing is set in stone and anything that doesn't feel right can be modified or changed to suit your specific situation. Laura offers various service packages to suit your budget and your needs.


Signing Phase

  • First Contact: this may be a phone call, email, zoom chat or an in person connection
  • Initial Meeting: this is to determine if you and Laura wish to work together. If it's not a good match, Laura can refer another colleague who might be
  • If you both decide to work together, you will sign an Exclusive Listing Contract to get the ball rolling. This document allows Laura to advise you, put the 'Coming Soon' sign up when you get to that stage, and start marketing your home while it is being prepared for MLS
  • Laura will ask you to complete some "Get to Know You" questionnaires, so she has a clear understanding of your expectations as well as some fun info that will help her make your experience even better.
  • Home Seller Checklist: this is a booklet (printed or digital) that clarifies some of the details of your home like: exclusions, inclusions, recent improvements, upgrades, repairs, hidden features, etc.
  • Laura will ask you about your expectations, discuss service packages that best suit your objectives and cost
  • Laura will then send you samples of all paperwork you will be signing on Offer Day. There can be many offers on the table and the process can move quickly. Knowing what you are signing beforehand will allow you to focus on the details of each offer when the time comes. Laura can explain them and answer any questions that you have.

Preparation Phase

  • Laura will book your Staging Consultation date with her professional Stager, at a time convenient for you. 
  1. You meet with Laura and the Stager to discuss the process
  2. Stager recommends what furniture to remove, store or change
  3. Stager recommends what colour to paint (if necessary)

  • After discussing design objectives with the Stager, Laura will send you a Custom Listing Plan with suggestions, dates and checklists to follow, including:
  1. Pack, Purge, Repair & Prepare
  2. Scheduled Listing Launch Date
  3. Scheduled Exterior Photography & Drone (if allowed in your area)
  4. Scheduled Staging Day
  5. Scheduled Cleaning
  6. Scheduled Window Washing
  7. Scheduled Interior Photography
  8. Scheduled Home Inspector (if applicable)


  • Exterior Photo Day
  • Coming Soon sign goes up
  • Lock Box goes on
  • Paid, Targeted Ads begin
  • Pre-List Home Inspection Day (if applicable)
  • Staging Day + Cleaning + Window Washing 
  • Interior Photography & Video Day
  • Sign MLS Listing, Data Sheet, Disclosures, Directions, and Schedule(s)

Listing Phase

  • Listing Launch Day
  • Showing Period (usually 6 days). If you can arrange to not be home during this time, that is best
  • Offer Day (if holding of offers is determined with signed direction)
  1. Review all offers
  2. Accept Offer that has best price and terms from qualified buyer
  • Buyer delivers deposit to Sutton Group - Heritage Realty Inc., Brokerage Trust Account within 24 hours of accepting an offer, whether firm or conditional
  • If Conditional, receive Notice of Fulfillment(s) to satisfy conditions (if any) and the deal is now FIRM
  • SOLD sign goes up + Photo of YOU in front of the sign for the memory book

Closing Phase

  • Receive an invitation to MOVESNAP, an exclusive concierge service Laura provides her clients, to create a moving plan, utility transfers, address change, etc.
  • Refer to Laura's "You SOLD Your House, Now What?" guide for ideas, advice, tips to help you from acceptance to your moving day
  • Leave Laura an awesome (5 Star) review on Google, Rate-My-Agent, or Facebook
  • Schedule an appointment with your Lawyer to sign all of the closing documents the week of closing
  • Finish packing and get ready to move!

Once you are a client of Laura's, she makes herself available to you with an open door policy to call, text or email any time you have a question, concern or need a referral. Her aim is to keep your experience positive, even long after the sale!

Get In Touch

Laura McBride

Mobile: (416) 579-0931

Phone: (905) 619-9500


Office Info

Sutton Group-Heritage Realty Inc.

300 Clements Rd. W  Ajax,  ON  L1S 3C6  

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